Signal Outdoor Hartford - Why Transit Works

Transit advertising has a profound Impact on the areas serviced.

The examples below represent Hartford and New Haven CT.

Hartford #50 Showing (66 transit displays)

1 month: 28 days

Reach: 89.1% of Adult population (18+)

Average Frequency: 11x

Gross Rating points: 981

Number Reached: 572,000

Total Exposures: 6,297,000

New Haven #50 Showing (44 Transit Displays)

1 month: 28 days

Reach: 85.1% of Adult population (18+)

Average Frequency: 8.1x

Gross Rating points: 688

Number Reached: 521,000

Total Exposures: 4,208,000

What does that mean?

Reach: This represents the number of people in a given market that will be exposed to your displays. This number only reflects adults 18+

Average Frequency: This number represents the average amount of times an individual will see your display.

Gross Rating Points: This numbers represents the cost to reach one thousand people. This is how most advertising mediums compare themselves to one another, by dividing the GRP by the cost, you can tell how much your display will cost to reach 1,000 people. Regardless of medium.

Number Reached: This number represents how many single individuals will actually see your display, regardless of how many times they will see it.

Total Exposures: This number is how many times your displays will be seen in total (Number Reached times Average Frequency).

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